When Did A Strong Foundation Become Unfashionable for business marketing

As online marketers we often tend to chase the latest, greatest trends and shiny objects. Obviously new technology and strategies can be immensely powerful and they can help you scale your business to the next level by doing the right marketing.

However, if you don’t have the basic pieces in place first, the new shinies are more likely to be a distraction than a help.

It’s like building a house. Everything else sits on top of your foundation. Get the foundation wrong and your house will crack, crumble and leak. Get it right and you’ll be able to build a strong house that will last for decades. It’s the same in business, if your foundation is solid, your chance of success is greatly increased. But why does it seem that in the world of online  marketing, fundamentals have simply gone out of style?

When Did A Strong Foundation Become Unfashionable for business marketing

Simple, they’re not “flashy” and “flash” is what seems to sell.  At the end of the day, what are the true fundamentals to having success online?

1. Have a product
2. Build a list
3. Sell that product to your list

4. Sell other products to your list as an affiliate
5. Wash, rinse and repeat.

Literally everything boils down to those 5 things, yet they’re rarely spoken about anymore. The old KISS acronym of Keep It Simple Stupid rings true here more than ever.

And if you really want to boil it down, your ultimate foundation is your own email list. Whenever you consider doing something in online marketing, you should ask yourself this question: “will this help me grow my list?” … If the answer is no, you can probably find better things to do.

Don’t have a list yet, no worries. we have shared a 5-piece series on how to build your own list from scratch, you can find the first part here.